Data Transformation What is Data Transformation? June 24th Thu. 2021 An automated process of converting data from original format into the required format and structure at a destination system. Data transformation is the process of converting data from one format or structure into another format or structure. This can be done for various reasons, such… Continue reading What is Data Transformation?
In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing
Defining cross-channel marketing, its benefits, its challenges, and best practices for its implementation.
Outlining the most commonly used multi-touch and position-based attribution models used by marketers for attribution modeling.
Outlining the most commonly used single-touch attribution models that are used by marketers for attribution modeling.
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Defining data transformation and data management and the importance of both in today’s highly technological business world.
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