Because you have sales data, every other marketer envies you, the retail marketer. They believe it should be simple to link your marketing activity to business outcomes. Oh, how they are mistaken.
You’re dealing with so much data that you can’t see the forest for the trees. You have hundreds of stores, regions, and markets in your marketing mix, as well as a large number of SKUs that change seasonally, tremendous volumes of loyalty-card and transaction-level data, and every channel under the sun. In a cluster of databases, you’ve got millions of rows but nothing to show for it. Your information remains under-utilized with unrealized potential for corporate growth.
Integrate data from
any shopping channel and eCommerce medium
Feed data and make it available
across the organization using
self-serve reporting tools.
Anatics automatically ingests all your marketing spend and performance data, including sales data so you can forecast beyond the top of your marketing funnel.
We partner with your agencies to automatically flow agency spend and performance data into Anatics for transparent, integrated analysis and reporting.
Normalized data powers benchmarking—brand-to-brand, region-to-region, campaign-to-campaign—so you can quickly see what’s working best and double down.
No more waiting for performance reports. Grant your team self-serve access to the clean, trusted dataset so they can track and optimize performance in real time.
See how you’re tracking across the customer journey at a glance and get early warnings of dips in performance so you can act before problems hit downstream.
Use our next-level marketing dashboards to bring together data, images, rich media and the voice of the customer in a powerful story of marketing performance.
Real-time scorecards and dashboards let you instantly compare the performance of different products, regions, agencies, campaigns—everything—for better spend decisions.
Get your teams and agencies all working on the same page with analysis templates and view-only reports that reinforce goals and KPIs consistently and transparently.
Export to Excel or use Anatics destinations to share your clean, structured data across the organization and your mix of analytics tools.
eCommerce and retails centric best-practice reports built in for quick, insightful analysis. Or use the flexible and automated reporting tools to create your own scorecards and dashboards.
Connect & Centralize Your Marketing Data in anaticsTM
Transform, Normailze & Enrich your
Marketing Data in Meaningful Ways
Analyze & Track Your Data; Drive Marketing Performance & ROAS