Data mapping is crucial to the success of many data processes. You must accurately prepare and shape data to move and consolidate data for analysis. However, if you’re analyzing marketing data from various sources, you might discover that the same data type and/or string is known by different names depending on the platform. Comparing data across channels is extremely difficult and complicated in this case. With anatics, you can customize dimensions and metrics to answer your questions, across all your marketing channels so that they are compatible and ready to be analyzed quickly in one report. Furthermore, using anatic’s pre-built Score Cards, you can generate the most common business reports based on best marketing practices in a matter of minutes.
anatics brings transparency and control to your data management and operation in one place. From extracting data to measuring ROMI, anatics provides a comprehensive view of what is working across all channels and stages of the customer journey. Furthermore, you can create, share and distribute your reports among your marketing team, avoiding miscommunication and operational delays. anatics allows you to manage permissions flexibly to restrict who has access to data and who can alter it, all the way down to the data source. In other words, your entire team can collaborate across all data and marketing workflow.