As the Data Analyst of your marketing department, you provide accurate, fast marketing performance reporting. However, recently it has gotten more difficult. There have never been so many ways to connect with customers. The purchase process has become more disjointed. Specialized tools and agencies operate in silos, producing clouds of inconsistent and fragmented data. You don’t have time to fully study the data when so much effort is required to plumb and clean it.
Anatics was designed and built to manage messy marketing data. We reduce your data-wrangling tasks to almost nothing. As a result, you’ll be able to dedicate your time and energy to the smart work of advanced analysis, allowing you to lead the planning and investment decisions.
You already know how important it is to have a reliable dataset for power analysis and decision-making. Manually integrating all of that different data, on the other hand, requires hours of cut-and-paste and quality assurance. Anatics does all of the heavy lifting for you. With Anatics you can aggregate, normalize, and augment your expenditure, sales and performance data exactly how you want it, so you always have data that’s ready to analyze.
You spend too much time answering simple questions that the team could answer if they had access to the information. With Anatics’ self-serve, natural-language interface, the answers are right at your team’s fingertips. This is peace of mind for you and your team knowing they’re making decisions based on insights backed by a clean, trusted dataset.
Anatics is a cross-channel analytics platform created by marketers for marketers. We’ve already put in and mapped hundreds of best-practice marketing measures, metrics, drilldown dimensions, ratios, KPIs, reports, and algorithms, all with unambiguous explanations. Alternatively, you can create your own custom datasets using simple or complex formulas, and/or conditional data mapping logic.
Anatics has clear, structured data that is ideal for putting into econometric models. With full data transfer across several formats, including Anatics Data Maps, we make data modeling intuitive and simple. You can run the results of your advanced data models in Anatics, making the information available to the rest of the marketing and/or executive team.