Data Transformation What is Data Transformation? June 24th Thu. 2021 An automated process of converting data from original format into the required format and structure at a destination system. Data transformation is the process of converting data from one format or structure into another format or structure. This can be done for various reasons, such… Continue reading What is Data Transformation?
Category: Marketing Analytics
What You Need to Know About Attribution Modeling
In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing
Marketing Analytics, Most Recent
The Anatics Guide to Multi-Touch Attribution Models
Outlining the most commonly used multi-touch and position-based attribution models used by marketers for attribution modeling.
Marketing Analytics
The Anatics Guide to Single-Touch Attribution Models
Outlining the most commonly used single-touch attribution models that are used by marketers for attribution modeling.
Marketing Analytics
What is Data Management and Data Transformation?
Defining data transformation and data management and the importance of both in today’s highly technological business world.
Most Recent, platform, solution