In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing
Marketing Analytics, Most Recent
Month: July 2022
Defining Cross-Channel Marketing: Tips to Guide Your Strategy
Defining cross-channel marketing, its benefits, its challenges, and best practices for its implementation.
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The Anatics Guide to Multi-Touch Attribution Models
Outlining the most commonly used multi-touch and position-based attribution models used by marketers for attribution modeling.
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The Anatics Guide to Single-Touch Attribution Models
Outlining the most commonly used single-touch attribution models that are used by marketers for attribution modeling.
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