In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing
Marketing Analytics, Most Recent
In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing
Defining cross-channel marketing, its benefits, its challenges, and best practices for its implementation.
Outlining the most commonly used multi-touch and position-based attribution models used by marketers for attribution modeling.
Outlining the most commonly used single-touch attribution models that are used by marketers for attribution modeling.