What You Need to Know About Attribution Modeling

In this article, we outline the basics of attribution modeling, its definition, its benefits, and why it’s so important to marketing

Marketing Analytics, Most Recent

Defining Cross-Channel Marketing: Tips to Guide Your Strategy

Defining cross-channel marketing, its benefits, its challenges, and best practices for its implementation.

Marketing Analytics

The Anatics Guide to Multi-Touch Attribution Models

Outlining the most commonly used multi-touch and position-based attribution models used by marketers for attribution modeling.

Marketing Analytics

The Anatics Guide to Single-Touch Attribution Models

Outlining the most commonly used single-touch attribution models that are used by marketers for attribution modeling.

Marketing Analytics

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